Is your strategy broken or are your teams just misaligned?

Most strategies don’t fail. They stall because teams aren’t thinking, listening, and acting in sync. 

Instant clarity in 3 minutes.

Kyle Harkema, executive, professor, and consultant.

Strategy doesn’t live in decks or documents.

It lives in behavior.

Organizations invest months in planning, then execute in fragments. 

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Everyone is working hard. But not in the same direction. 

When strategic orientation is misaligned, even strong strategies quietly fail. 

 

Strategy = behavior

After 20 years of executive leadership, teaching, and consulting, Kyle kept seeing the same pattern.

Firms don’t stall because they lack vision; they stall because their behavioral orientations are misaligned. 

That insight became the foundation of a new diagnostic framework. 

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Introducing the Strategic Orientation Index™

SOI™ is a research-backed diagnostic mirror that reveals how growth in your organization actually works. 

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How you think

Entrepreneurial
Orientation

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How you listen

Market
Orientation

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How you act

Entrepreneurial
Marketing

Get clear. Move forward.

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Diagnose your organization’s strategic posture 

Map your firm to one of five strategic personas 

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Identify where misalignment is stalling execution 

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Act using playbooks designed for your specific posture 

Your SOI™ score turns abstract strategy into observable behavior and actionable next moves. 

Kyle J. Harkema's Glacier Graphic for Strategy
What sinks companies isn't what they plan, it's how they behave.

When strategic orientation aligns:

Strategy lives in behavior, not documents.

 

What Leaders Say

Kyle J. Harkema's Strategic Orientation Graphic Quandrant Map

Get clarity before your next strategic move.

A diagnostic mirror for leaders ready to act.